A concept direction inspired by the notion of coming together an building a web of knowledge, while keeping a sense of exclusivity.

The logo features multiple modifications to emphasize the brand story:
– Curved the top of the “o” to express our possibility to learn, reshape and expand
– Flatten ascender & descender to illustrate confidence & stability

Deliverables included keeping information minimal, but embracing the patterns; emphasizing the sense  of IYKYK.