The world is Ours.
Producing creatives from Billy Joel to Ice Spice, the Bronx is one of the most significant cultural hubs for creative expression. TurnStyle aims to be a new arts and culture center in the Bronx, heavily focusing on young local artists. With this space, we seek to provide an accessible space to harness creativity and establish a community for underrepresented populations.
TurnStyle was a group capstone project uniting the creative minds of 5 design students!
Frustrated by the lack of access and visible disparity in his Bronx community’s arts funding, painter Elijah Jean has created a cultural center to bridge the elitist gap, providing resources and community support for young creatives and aspiring artists in an effort to shape a culturally enriched future for the borough.
Inspired by the legacy of mural arts, TurnStyle's concept direction channels rebellion, confidence and expression. At TurnStyle, the world is Ours.
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The team members had a hard time finding a typeface that displayed the brand concept. They felt determined to use a font that suited their style – a decided upon creating their own. TurnStyle, the typeface, embraces the spontinuity, geniunity and confidence that is TurnStyle.
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